SPEAKAIM TRUST — EUROPE
Designed for controlled data use.
SpeakAim is designed so organizations can decide what data is processed, which conversation modes are available, where approved workloads run, which connected systems can be read or changed, and how long different artifacts are retained.
Note: Technical controls support privacy and governance. The organization deploying SpeakAim remains responsible for configuring the service for its purposes, legal basis, notices, policies and applicable national or sector rules.
Customer intelligence is optional. Seller coaching is not dependent on it.
SalesAim is designed to remain useful when customer audio is not processed. Organizations can define the maximum conversation mode allowed for their deployment, and sellers can always switch to a more private mode.
OFF
No live conversation analysis.
SELLER ONLY
SalesAim processes the participating seller side and approved business context. Customer audio does not enter the analysis pipeline.
SELLER + DEBRIEF
Customer audio stays out of the pipeline. After the call, SalesAim asks the seller a small number of adaptive questions to capture what changed and what should happen next.
CUSTOMER INTELLIGENCE — POLICY ENABLED
Customer-side transcription or analysis can be enabled only where the organization has configured the required purpose, legal/privacy workflow and notice or permission process for the deployment.
FULL CONVERSATION ANALYSIS — POLICY ENABLED
Organizations that are permitted to analyze both sides can separately configure live processing, transcription and raw-recording retention.
IMPORTANT
Processing and recording are different controls.
A deployment can process speech transiently without keeping the raw recording. Live transcription and extraction are still data processing and remain subject to the organization's privacy and communications-law requirements.
Your policy sets the ceiling.
SpeakAim does not decide that recording or customer-side analysis is lawful based on a country dropdown. European communications, employment and privacy rules interact with national and sector-specific law.
- 1Purpose
- 2Jurisdiction / sector review
- 3Notice or permission workflow
- 4Retention
- 5Access roles
- 6Policy approval
- 7Runtime mode
The organization configures the maximum permitted mode. A seller cannot enable a mode above that policy. If customer-side processing is declined or stopped under the configured workflow, SalesAim can fall back to Seller Only or Off while the human conversation continues.
Choose where approved workloads run.
LOCAL
Selected speech, transcripts, company knowledge and AI workloads can be processed on company-controlled edge compute where configured.
EU CLOUD
Approved hosted services can use documented EU/EEA processing or residency options where available from the selected provider and configuration.
HYBRID
Sensitive inputs can be processed locally while selected policy-approved workloads are escalated to approved external services.
Hosting location is one part of compliance. Provider support, subprocessors, telemetry, backups and onward transfers can also matter. SpeakAim deployment documentation should show the actual data flow for the configuration being sold.
Connecting a system does not grant every action.
SpeakAim's connector architecture separates read, write and execution capabilities.
- Read CRM accounts≠Change an opportunity
- Read email metadata≠Read email bodies
- Draft email≠Send email
- Read calendar≠Create meeting
- Search company files≠Export those files to an external model
UI demo fields
Keep what the purpose requires — not everything the system can capture.
SpeakAim is being designed around data minimization and privacy-by-default controls. Raw audio, transcripts, structured facts, seller debriefs, recommendations and audit events are separate artifact classes with separate retention policies.
- customer-side processing off until organization policy enables it
- raw customer-audio retention off by default
- no persistent voiceprints by default
- no automatic reuse of customer or employee content for generalized model training by default
- bounded transcript retention
- derived sales facts retain source/provenance
- approved outbound requests use only the data needed for the task
People should know when relevant processing is happening.
SalesAim provides product controls for employee notices, customer recording / transcription notices, policy versions, decline handling and live processing indicators. The organization remains responsible for selecting the notice and legal workflow required for its jurisdiction and purpose.
CUSTOMER WORKFLOW
Notice / permission step → customer-side mode ON
If declined: Customer intelligence OFF → seller coaching can continue.
EMPLOYEE CONTROLS
- visible live-processing state
- employee notice version
- manager-access permission
- personal-call/off pathway where required by policy
- access/export/correction support
AI should identify itself when it speaks for itself.
EU AI Act transparency rules for direct AI interaction apply from 2 August 2026. SpeakAim's product design should visibly identify employee-facing AI coaches and identify a SpeakAim AI agent at the beginning when the AI itself speaks directly with a person.
- UI badge: SalesAim AI Coach
- Voice opening: This is your SalesAim AI coach.
- Future customer AI agent: identify as AI at first interaction unless it is already obvious in context.
A human seller receiving private AI suggestions is different from an AI agent directly speaking to the customer. Conversation-recording and transcription transparency rules may still apply independently.
Governance boundaries are product features.
NO WORKPLACE EMOTION SCORING
SalesAim does not need to infer whether an employee or customer is angry, nervous, deceptive or emotionally stable to provide useful sales coaching.
NO AUTOMATED HR CONSEQUENCES
Initial Manager Mode is not designed to automatically fire, promote, discipline or set pay for employees.
NO PERSISTENT VOICEPRINTS BY DEFAULT
SpeakAim should use channel and session context for speaker separation wherever possible rather than creating biometric identity profiles.
NO HIDDEN CUSTOMER MODE
Customer-side analysis is not an invisible seller override. It is controlled by the organization policy and the configured interaction workflow.
Know where a recommendation came from.
SalesAim should distinguish verified source facts, seller-reported facts, customer-stated facts where customer processing is authorized, and model-generated recommendations.
EXAMPLE
Decision date
- CRM: 30 September
- Seller debrief: end of September
- Authorized customer transcript: running before 15 September
OUTPUT
Conflicting decision-date information — confirm before relying on this recommendation.
Evidence display is designed to help users inspect recommendations. It is not a claim that every model decision is mathematically or legally explainable in full.
Make the privacy review easier to perform.
Multi-user SalesAim deployments can combine employee data, customer conversations, CRM context, prediction and connected business systems. SpeakAim should provide a DPIA Support Pack containing the system information a controller or DPO needs for its risk assessment.
Pack includes
- data-flow diagram
- processing purposes
- data categories / data subjects
- local/cloud/hybrid destinations
- conversation modes
- retention table
- connector scopes
- subprocessor / provider inventory
- security controls
- access roles
- rights/deletion process
- automated recommendation boundaries
- residual risks and customer configuration fields
The DPIA Support Pack does not replace the deploying organization's DPIA or legal assessment.
Europe has common rules — and national differences.
GDPR and the AI Act create common EU rules, while communications confidentiality, employee monitoring, criminal recording rules, works-council requirements and regulated-industry obligations can differ by Member State and sector.
Germany
Unauthorized recording of another person’s non-public speech can engage Criminal Code §201.
France
CNIL guidance treats workplace recording / listening as requiring necessity, proportionality, information and limits on systematic monitoring.
Poland
Official implementations demonstrate prior information requirements and sector-specific cases where recording is mandatory; this does not create a general rule for ordinary sales calls.
Examples are shown as caution, not legal advice.
Know which providers receive data.
Where SpeakAim acts as a processor, enterprise deployment documentation should identify relevant subprocessors, processing locations and transfer mechanisms. A local appliance does not eliminate these questions if remote support, telemetry, backups or cloud escalation send personal data elsewhere.
Required future trust artifacts
- DPA
- subprocessor list
- security measures
- transfer mechanism summary
- processing-location matrix
- support data-flow policy
Do not publish these as live documents until reviewed and accurate.
Start with the privacy architecture before the pilot.
Tell us where your sellers work, which systems you use, whether customer-side conversation intelligence is needed and where sensitive data should run. The SalesAim pilot design should map the workflow, data flow and policy controls before customer data is connected.
This page describes SpeakAim product architecture and configuration capabilities. It is not legal advice and does not determine whether a particular customer's use is lawful in a specific Member State, sector or employment context.